We are Taking You to Colombia with Indie Designers Tahi Shoes!
These are the descriptors for the women who inspire the indie brand Tahi Shoes. Based out of Colombia and founded just a few years ago in 2014 by two Colombian sisters, one a graphic designer and one a fashion designer, Tahi Shoes combines diversity of colors, movements, as well as symmetrical and asymmetrical geometric figures in order to make FUN shoes sure to garner the attention of anyone walking by.
In getting over the copying obstacle that so many indie designers face, Tahi Shoes started working with bloggers to build more confidence with their customers and collaborating with a major store in Colombia, FALABELLA. Collaborations are so important and vital to new brands. When potential customers can connect your brand to a more recognizable one, it gives you some clout. Building trust is essential.
Tahi Shoes stays inspired by looking to the brand they admire most, the internationally recognizable Aquazzura. And Aquazzura started in Barranquilla, the same place Tahi Shoes is based out of! Aquazzura gives Tahi Shoes a path to look forward to. There is definitely a difference between being inspired and copying. The main difference here is Tahi Shoes’ acknowledgment and admiration for Aquazzura.
And through our admiration of Tahi Shoes, we are excited that we here at ShuEsq get to introduce Tahi Shoes as our newest indie designer to our customer base!